Werner Ladder Teams Up with Tim Brando Show to “Reach for the Top”
Mar 20, 2012
Werner Ladder, the official ladder of the NCAA® Basketball Championship, will sponsor the “Reach for the Top” feature on the weekday TIM BRANDO SHOW which airs on CBS Sports Network. The “Reach for the Top” segment showcases NCAA basketball teams in their pursuit to cut down the nets at the Men’s Final Four® in New Orleans.
“Reach for the Top” is a feature and branded content series that highlights the teams, student-athletes and coaches who have what it takes to get to the next level. Hosted by veteran sports personality Tim Brando, the TIM BRANDO SHOW covers the world of sports with a focus on college athletics, featuring an array of compelling guests, topics and commentary. The Tim Brando Show airs live weekdays from 10:00 AM-1:00 PM, ET. with clips also available online at http://www.cbssports.com/.
“Werner is thrilled to sponsor the ’Reach for the Top‘ feature on the Tim Brando Show,” said Chris Filardi, Vice President of Marketing for Werner Co. “He does a great job delivering the live excitement of NCAA basketball to devoted audiences across all media.” This partnership gives Werner the opportunity to show our support for the coaches and student-athletes and inspire those who “reach for the top” to keep climbing the ladder until they rise above the rest in the championship game.”