Werner Ladder Co. is the Official Sponsor of ESPN Radio/Mike & Mike in the Morning
Mar 24, 2008
GREENVILLE, PA, MARCH 24, 2008. Werner Ladder announced today that it is the official sponsor of ESPN Radio’s Mike and Mike Werner’s Sheets of Integrity Challenge.
Mike and Mike in the Morning is hugely popular sports-talk radio show hosted by Mike Golic and Mike Greenberg on ESPN Radio, simulcast on ESPN2, and online at http://sports.espn.go.com/espnradio. “Werner’s Sheet of Integrity Challenge” is an online NCAA® Tournament pool which encourages listeners of the Mike and Mike in the Morning show to play against Greenberg and Golic, using the Werner bracket sheets of their own. The 2008 wager is: if Greenberg loses, he will dye his hair a different color every day for a week. If Golic loses, he will challenge professional eaters in a live eating contest on the air. “We are very excited about our partnership with ESPN and the Mike and Mike in the Morning show,” said Chris Filardi, Vice President, Commercial Marketing for Werner Ladder. “Werner ladders have been designated the Official Ladder of the NCAA® Basketball Championships, and this is a natural extension of our involvement with the NCAA® Tournament. This affiliation with the ESPN properties gives us the opportunity to reach a valuable new audience with our brand and products in an atmosphere of sports, fun, excitement and challenge.” He goes on to say, “Werner ladders have been the number one choice of the construction trade professionals for decades and we now look forward extending our presence through new venues that ESPN provides.”
Listeners can sign up for the Mike & Mike Werner’s Sheets of Integrity Challenge at www.wernerladders.com and at http://www.espn.com/espnradio/.