Take the 30-second fire escape ladder challenge.
Which ladder would you trust for your family's safety?

Everyone knows how dangerous fire can be, but not everyone understands that fire can spread in less than 30 seconds, according to the U.S. Fire Administration, leaving people on the upper levels of multi-story homes trapped. The Werner Fire Escape Ladder understands that seconds matter to your family’s safety. See the Werner difference in this video.

3 Reasons Why You Must Be Able To Escape in 30-Seconds

No one ever thinks it will happen to them; however, fires occur more often than you would imagine. Below are the three reasons you must take fire escape seriously.
Werner Fire Escape Ladder open with rungs exposed

In 30 seconds, a small flame can get completely out of control and turn into a major fire.
Source: U.S. Fire Administration

The fire department response time was over 5 minutes in 50% of house fire calls.
Source: U.S. Fire Administration

In 2007, on average, 8 people died in U.S. home fires every day.
Source: National Fire Protection Association

STEPS AND DANGER LEVEL Werner Ladders VS. PORTABLE ESCAPE LADDER
Opening fire escape ladder
Open Door
Searching for ladder
Search for Ladder
Deployment of ladder
Release Ladder
Locating ladder
Locate Ladder
Woman escaping down fire escape ladder
Escape
Preparing ladder
Prepare Ladder
Mounting ladder
Mount Ladder
Releasing of ladder
Release Ladder
Woman escaping down fire escape ladder
Escape
  • U.S. Fire Administration - In 30 seconds, a small flame can get completely out of control and turn
    into a major fire. More.
  • NFPA - 52% of all home fire deaths occurred between 11pm and 7am. More.
  • American Red Cross - Only 26% of families have actually developed and practiced a home fire
    escape plan. More.
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